Starting on #GivingTuesday (November 28, 2017), I will be donating 100% of profits from book sales to charity (through December 31, 2017). Here’s what I mean by profits:
For the ebook, it’s simple – Amazon computes a royalty payment, which is my cut of total sales – 100% of my royalty payment for sales that occur from November 28th through December 31st will be donated.
For the paperback, there are 2 components – distributed sales (which includes all online sales) and sales to my retail customers. For distributed sales, my printer generates a report that gives net sales (the amount they receive) and subtracts book printing costs to give net publisher compensation – 100% of my net publisher compensation for sales that occur from November 28th through December 31st will be donated. Finally, for my retail customers, I have no way of knowing when a book is purchased in, for example, the Morris-Jumel gift shop, so for these customers I will donate 100% of the profits for all orders that I receive from my retail customers from November 28th through December 31st (so the amount they pay me for the order minus my cost to get the books from my printer).
I incur various expenses related to my book (e.g., Facebook ad costs, Amazon ad costs, other marketing, transportation, etc.) – none of these expenses will be deducted from the profits that get donated. The only thing I may deduct are my tax liabilities (since these profits will be income that I have to pay taxes on) – I say “may” because I will only deduct these if the numbers start to get big. For my 2016 #GivingTuesday campaign, I did not deduct any tax liabilities from the amount raised and donated.
In all cases, the donations will not be made until I have actually received payment for the books. In 2016, I sent checks to the charities in mid-January.